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Six Crucial Tips To Ensure Your B2B Blog Gets Found
How many times have you read in social marketing books that your business needs a blog? Once? Twice? Forty or more times? It’s become something of a mantra for social marketing professionals and it’s...
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Do All B2B Companies Need To Develop Brand Identities?
I’ve had a few clients in the past who have scoffed at the idea of spending any energy developing a “look” for their company. Logo? Whatever they created 30 years ago is just as good today. It’s...
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2 Unbendable Rules About Creating A Promotional Offer
Back in 2005, White Castle developed a promotion for one of its new products, the Roma Tomato Burger. Each store was outfitted with big banners, press releases were sent out, and an enormous effort was...
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Are B2B Marketers Overwhelmed By New Media Challenges?
Company’s persevere. They adjust when times get tough. Make gallant efforts to search for new business when prospects get better, and adapt to new technologies as trends in their category change....
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Six Steps To Pleasing Google Penguin
It’s taken some time to get a handle on what search engine marketers and developers have to do to get on the good side of Google’s Penguin update. For the better part of a year it’s been the bane of...
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Is Twitter’s Vine Practical For Marketing?
Last month, Twitter introduced a new application for its Smartpad/Smartphone audience entitled “Vine” (vine.co). What is Vine? It can be best described as life in motion for 6 seconds – then looped....
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Six B2B Advertising Clichés To Avoid (If You Can)
It’s said there are seven basic plots in literature that all stories derive from. If so, how can we call anything created to-day “original”? While the term “original” may always be in question, a...
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Is Anyone Reading Your Business Blog?
Business blogging is a great way to reach potential clients, but merely throwing up an occasional post is hardly enough. While many companies have developed a culture of sharing useful information with...
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4 Great Benefits To Writing A Business Book
I’ve never seen myself as an author or, for that matter, a “writer”. This is not due to any lack of confidence: I’ve always understood my business and how to explain it to others, in addition to having...
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Call Yourself A Fraud. It’s Liberating.
Sometimes I wear a suit to new business meetings to appear “professional.” I am frequently acknowledged to be the smartest guy in the room. I can expound on issues of marketing, advertising, design,...
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5 Great Ways To Get Big Results From Small Marketing Budgets
At a recent trade show, I had a conversation with a company that had a terrific new product. They were new to the market, eager to make a name for themselves. Their product was unique, filled a niche...
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Has Social Marketing Completely Replaced Traditional?
In talking to several social marketing agencies today, the standard meme of their pitches is that traditional marketing – i.e., print ads, radio and TV commercials, direct mail, point-of-purchase, PR...
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6 Tips For A Truly Successful Online Promotion
One of the biggest mysteries for marketers unfamiliar with the social space is how to drive traffic to a promotion without spending an arm and a leg. Having spent a chunk of my career handling...
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Why Do Some Social Marketing Campaigns Just Go Through The Motions?
12 years ago I worked for a promotional company that was decidedly innovative, even though we didn’t think so at the time. Instead of simply creating promotions and sweepstakes and then filtering them...
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Build Your New Website in Responsive Design – Or Perish!
If there is one constant in the world of digital marketing it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the...
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6 Steps To A Winning Work Ethic
Our marketing agency has been lucky to find some truly talented people to work for us. More times than not, however, we’ve hired many who were unmotivated, incurious, and indifferent about learning...
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